Egypt Yellow Pages Launches Bilingual Mobile Directory and Advertising Portal

Released on: August 24, 2008, 6:01 am

Press Release Author: Egypt Yellow Pages

Industry: Advertising

Press Release Summary: Mobile Yellow Pages service is an addition & a continuation
to our already print & Internet Yellow Pages products that link the customers with
the businesses any time, any where.

Press Release Body: Egypt Yellow Pages Launches Bilingual Mobile Directory &
Advertising Portal

Egypt Yellow Pages Ltd today released its eagerly anticipated Mobile Yellow Pages
Portal.

Seen as a major leap forward in the mobile directory and advertising space in Egypt
and the Middle East, Egypt Yellow Pages' very popular YellowPages.com.eg website is
now accessible by virtually any mobile device in Egypt and around the world that has
the ability to access the Internet.

Already a strategic partner with Nokia worldwide, Egypt Yellow Pages' Mobile Portal
now allows any other Internet ready mobile device access to the YellowPages.com.eg
database in a very attractive "mobile friendly" user interface in both Arabic and
English.

"What makes the release of Mobile Yellow Pages so exciting, is that we now have the
ability to deliver targeted Mobile Advertising directly and exclusively to mobile
devices though our proprietary ad serving technology," explained Marc Lambert,
Regional Managing Director of Egypt Yellow Pages.

"We are no stranger to delivering Yellow Pages content to mobile devices." Mr.
Lambert continued, "We have been doing it since 2006, that is when we signed a
worldwide agreement with Nokia to make the YellowPages.com.eg database available to
millions of Nokia devices around the world. Since then, we have acquired not only an
expertise in the mobile directory space, but our customers have come to trust our
ability to deliver their content electronically regardless of the platform."

To see the Yellow Pages Mobile portal, simply enter the YellowPages.com.eg url in
the address line of your mobile browser and launch it. Egypt Yellow Pages web
servers identify that the user is accessing from a mobile device and automatically
directs the user to the Mobile Yellow Pages Portal.
Based in Maadi, Cairo - Egypt Yellow Pages Ltd is the official publisher of Yellow
Pages branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of
the Yellow PagesT, and Walking Fingers & DesignT, YellowPages.com.egT trademarks in
Egypt and is supported by over 350 employees and 15 regional offices throughout
Egypt. Yellow Pages distribution will surpass 325,000 print directories in 2008 as
well as deliver many millions of page views on YellowPages.com.eg electronic
properties.
Egypt Yellow Pages Ltd, Head office
6A/18, Intersection 205 & 253,
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.YellowPages.com.eg

Contact: Lars Mourey
+20122196954
lars@YellowPages.com.eg
--End--


Web Site: http://www.YellowPages.com.eg

Contact Details: Egypt Yellow Pages Ltd, Head office
6A/18, Intersection 205 & 253,
Degla, Maadi, Cairo, Egypt
Easy Dial: 19345
http://www.YellowPages.com.eg

Contact: Lars Mourey
+20122196954
lars@YellowPages.com.eg

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